Previously, we have discussed the different techniques regarding the On page SEO to make your web content SEO friendly and achieve better ranking in SERPs. Now, in this article, we will talk about the Off Page SEO practices. It is as important as the On Page SEO and will help you to raise brand awareness and drive a large number of traffics to your website.
What is Off Page SEO?
Off Page SEO (also known as Off Site SEO) is an SEO technique that will help you to improve the ranking of your website in the Search Engine Ranking Page (SERP). This technique is conducted mostly away from your web page or website and is independent of the design or any technical part of the website. Basically, it is a type of promoting your website across different internet channels to make the users aware of your branding.
Best Off Page SEO Tip and Practices to Raise the Awareness of Your Brand
Now let’s talk about some of the best Off page SEO tips and practices that you can follow to make your website SEO friendly.
Social Media Promotion
Social Media Promotion is one of the best ways to boost branding awareness of your business. It will let your audience to easily know about the newly released services provided by your company or the updates that you have done to your existing ones. Additionally, performing an effective social media promotion campaign can also effectively increase the reach of your business and drive lots of new traffics to your website.
Email Marketing is another off page SEO technique. It is a legit way to promote the offering that you have made on your products or services to your targetted audience via email. To carry out email marketing, you first need to collect the email address of the audience by adding the newsletter signs, opt-in form, etc.
MailChimp is a popular email marketing tool that will allow you to collect and store the email address of your website. You can integrate your website to the MailChimp and start collecting the email address of your clients right away. After you have the email addresses, you can send them an email containing the seasonal offering and discounts that you have offered on your services.
Guest Post Submission
Guest Post Submission is another off page SEO technique that you can follow. Many websites accept guest posts or offer to write to us options on their homepage. Exchanging relevant guest posts with them can be a great way to earn a backlink as well as increase branding awareness.
Link Building/Exchanging is another important off page SEO technique. It is the process of giving links to one another in the relevant content. It will help you to increase the trust of your brand on the web. Search engines like Google too prioritize the content with a high number of relevant links.
There are 3 different ways to generate the links:
Natural Way: In this way, your users and customers will automatically link your website as a sign of trust, endorsement, and appreciation.
Manually Built Link: This process is the manual way to exchange links. It is done by asking the users to link back to your website as an exchange for the backlink provided.
Self Created: This process is applied by intentionally commenting in the blog with the link to your website.
Question Answer Submission:
Answering the questions on the Question-Answer website like Quora, YahooAnswer, eHow, blurtit, Answerbag.com, etc is a great way to drive traffic on your website. It will not only increase your credibility by solving the problem of your niche but can also generate quality and stable traffic.
Social Bookmarking is another good way to promote your WordPress website. You can simply submit your web blogs to social bookmarking websites like Reddit, Digg, etc. The contents on these websites are updated frequently and search engines like Google love these types of websites. However, you should be careful while doing this as you must properly handle the tags which are very necessary when you broadcast news on the worldwide network.
Getting you an online business in the directory is very essential. Depending upon your niche and business you choose, listing your business in the local directory is quite useful. You have to optimize your content and links from that in order to generate a decent number of social traffic and brand awareness.
Sharing your media files like images and videos in the respective directories is another good way to promote your website. Social media like Pinterest, Flickr, Instagram can be used for the submission of images while social media like YouTube, Vimeo etc can be used for the sharing of videos.
Participating in the search forum that relates your business website and making connections can be another way to drive traffic. On such forums, you can reply to the thread by answering the people’s questions or give suggestions and advice.
Another great way to boost the traffic to your website is by submitting your articles in a high PR article submission directory. You can give a link to your website when submitting your articles. But you need to make sure that your content is unique and of high quality. The low-quality content or the contents with keyword stuffing can get rejected.