One of the popular ways to monetize your website and earn money online is by using Google AdSense. It allows you to automatically sell the advertisement space of your website and have a passive earning for your business.
In this article, we will show you how you can add Google Adsense to WordPress website. Before going through the process to set up Google AdSense, let’s discuss what actually is Google Analytics and why should you consider adding it to your WordPress website.
Google AdSense – Introduction
Google AdSense is a Cost Per Click (CPC) network run by Google to allow the webmasters to showcase the advertisement on the website. The advertisement can be a text, image or video and will be displayed accordingly as per the browsing history of your audience. That means, the advertisement will differ from each of your visitors based on the history of their browser.
Google AdSense provides a hassle free process to earn the money as you won’t have to deal with advertisers or worry about collecting money. Google administers will automatically maintain the relationship with the advertisers and collect the payment from them. Then, they will deduct their management free and send the rest of the money to you.
Starting Up with Google AdSense
Now that, you have got the idea of Google AdSense. Let’s get started by creating the Google AdSense account.
To create the Google AdSense account, visit to the Google AdSense website.
Here you will need to enter the URL of your website and the email address from which you want to register. Also, you can select the option to whether you want to be added to the mailing list for tips to run Google AdSense.
Choose the option of your choice and click on “Save and Continue” to proceed.
Next, you will need to choose your home country and check the terms and condition box to proceed.
Finally, click the Create Account button.
If you can see the Google AdSense homepage, it means you have created your Google AdSense account. After this, you will need to connect your WordPress website to Google AdSense.
To connect your website to Google AdSense, you will need to copy the HTML code available on the homepage to your site header.
Copy the code and login to your WordPress dashboard. Now, install the Insert Header and Footer plugin. This plugin will help you to enter the code on the header and footer of your website without having to edit the code of your theme file.
Once the plugin is activated, go to Settings > Insert Header and Footer and paste the HTML code into the header field.
Now that you have added the code to the header of your website, return to the Google AdSense page and check “I’ve pasted the code into my site”.
Then, click on the “Done” button.
You will have short notice from Google AdSense that they are reviewing your website. Usually, the site will get approved within a few days. However, in some cases it may take a couple of weeks as well.
Creating Google AdSense Unit
Once your Google AdSense account is approved, you will get access to all the AdSense options. So, it’s time to create an AdSense unit.
To get started, click on the Ads menu and select overview. Now, you need to select the “By ad unit” and click on the “Display ads” option.
Next, give the name of your ad unit and select the ad size, type, style and color of your preference.
From Ad size, you can choose your dimension of your advertisement. While choosing make sure to choose one that is listed under the Recommended for the best result.
Now, choose the Ad style to customize the look of your text based ad unit. You can change the design and color of your ad.
Next option is a custom channel option that allows you to track the performance of your advertisement. This feature is optional, so you may skip this process if you don’t want to use it.
The last option is If no ads available. It lets you set what you want to display if Google can find any relevant advertisement to your client.
Once you have configured all the options, click on the “Save and get code” button.
Copy the Ad and save it to somewhere safe as you will need it in the next step.
Add Google AdSense to WordPress Website
Now that you have created the Ad unit for your website, it’s time to add Google AdSense on your WordPress website.
Advertisements are normally displayed on the widgets area of your website like sidebar and footer. You can easily place the Google AdSense code on the sidebar or footer widget area by using Custom HTML widget.
The first thing you need to do is login to your WordPress dashboard. Then, go to Appearance > Widgets.
Next, drag and drop the Custom HTML widget to your selected sidebar and paste the code that you have copied in the above step.
After that, click on the save button.
In this way, you can add Google AdSense to your WordPress website. Google AdSense will allow you to monetize your website and lets you earn money online. So, if want to add Google AdSense to your WordPress website, you can follow the tutorial.