Small Businesses have never been fan of web. Most of them consider it as a waste of time and energy. Still over 50% of small businesses in US don’t have a website. This sums up the story perfectly.
This is one of the major reasons why small businesses fail miserably within 5 years of its start.
They rely heavily on traditional marketing and shut down all the other doors for business making.
The statistics show that over 80% of consumers search online before making a buying decision.
So, if you are a small business you are missing a big time.
But hey, it’s never too late to start a business in online.
CMS like WordPress gives a peace of mind to business owners who aren’t tech savvy and want a flexible environment.
If you are confused here are 5 top reasons why I think WordPress is best for small businesses.
Easy to learn
You don’t need to be a geek or a tech god to learn basics of WordPress. Now, I’m not asking you to start coding and build your own site. There are a ton of readymade themes that you can quickly install to give your website a professional look. But you do need to configure it properly to make it perfect. And learning how to do it is a run in the park. You get a ton of video tutorials as well as guide tour by the theme developers themselves to make things easy for you. Now, if you can’t even switch on the computer, your best bet would be to invest on a professional. If you are in Sydney, you can find a ton of them by just looking for WordPress developer Sydney.
Large Community base
The community of WordPress is huge. If you have a friend who is into coding, then ask them if they have a friend who is into WordPress. It’s more likely that 1 out of 5 friends do work in WordPress. And this is definitely a good thing. You want a community where there are people who can solve your problems. If you are using a platform that doesn’t have a decent following, you may end up with high cost of maintenance. With WordPress you don’t have to worry about these things. Even the cost of hiring them for fixing issues is relatively low as compared to other platforms.
You might have heard this lot. Although WordPress isn’t a SEO bulletproof on its own, it offers different extensions and plugins that help to make it one of the best CMS’s for SEO.
With tools like Yoast and Total cache, you can optimize your website on page as well as speed that are crucial aspects of SEO. WordPress itself has a clean and steamlined coding standards that allows search engine spiders to crawl through the website more fluently.
It’s safe than ever
There was a time when the question loomed about the security of WordPress. As an open source, hacking will always be an issue in WordPress unless you are able to abide by the rules. Having said that, the WordPress community has contributed immensely to make this platform one of the safest of the CMS’s. WordPress itself updates its platform every now and then trying to keep up with the securities. As a business owner, you should make sure that you don’t use a paid theme that is submitted as free. You also shouldn’t use plugins that haven’t been updated for years. If you can fix these simple loopholes your website will be supremely safe.
Website agency on its own
I consider WordPress as a web design agency on its own. You have plenty of options for themes and plugins to give your business a different outlook. From medical business to law firm, it has everything to make your website stand out among the crowd. They are all tailor made for your businesses. Only if you need an additional functionality or customization, you may require a WordPress developer. This too won’t cost as high as hiring a web agency from start.
If you are trying to invest on a website and looking for options, I believe WordPress is the ultimate solution. Don’t push for a thousand dollar website, just shoot for a WordPress theme and invest more on online marketing.
Amin Ghale is a business consultant at Small Biz Web Design – An agency focused on building dreams and driving sales for small businesses owners who aren’t tech savvy.